| Company's name: | Unbrand Group Guangzhou LETO trading company limitedBegin and end date: 2007-03-2008-10 |
| Enterprise nature: | Soly foreign funded enterprisesIndustry: Life Services |
| Job Title: | Brand Manager |
| Job description: | 1、Responsible brand and marketing of mail brand in PRC;
2、Develop new product plan and ensure new products being launched to market on time and hit sales target;
3、Effectively manage existing products to maintain overall product line competitiveness;
4、Provide training and consulting on products to sales team and distributors;
5、Develop and manage activities to increase internal and external brand image;
6、Initiate market research and competitor analysis. |
| Reasons for leaving: | |
|
| Company's name: | UNZA (China) commodity Co. Ltd.Begin and end date: 2005-11-2007-02 |
| Enterprise nature: | Soly foreign funded enterprisesIndustry: Life Services |
| Job Title: | Trade MKT Manager |
| Job description: | 1、Building trade marketing strategy to improve sales;
2、Responsible for merchandising in store, include: shelf display, floor display, pillar, etc;
3、Responsible for KA tailor made promotion;
4、Responsible for promoter training;
5、Assist Marketing department to plan and execute all kinds of brand plans and show brand image. |
| Reasons for leaving: | |
|
| Company's name: | Amway (China) Co., LimitedBegin and end date: 2005-04-2005-09 |
| Enterprise nature: | Sino-foreign joint venturesIndustry: Life Services |
| Job Title: | Sr. Product Marketer |
| Job description: | 1、Fully responsible for China marketing of Satinique Advanced & Glister brands of personal care category, which involves hair shampoo, hair conditioner, hairstyle product, toothpaste, toothbrush, mouth wash and mouth refresher.
2、Develop category strategy, create annual brand plan including current products and new products and promotion plan to meet company financial target and marketing target.
3、Create exciting and impact promotional, product plans, launch events and hairstyle show to gain trail rate and build brand loyalty.
4、According to marketing needs and competitors, offer price proposal, position and package to put the right and powerful information.
5、Find product intension and extension to show the product core. |
| Reasons for leaving: | |
|
| Company's name: | GuangDong JianLiBao GroupBegin and end date: 1998-10-2005-02 |
| Enterprise nature: | Sino-foreign joint venturesIndustry: Service Industry |
| Job Title: | Product/Brand Manager |
| Job description: | 1、Identification at target market segmentation and formulation of branding strategy.
2、Market research and analysis for launch new product.
3、Budget management and cost control.
4、Track the SKUs’ performance in the past five years to distinguish potential products and discontinue products, adjust the strategy to increase sales.
5、Product team management and development.
6、Position, pricing proposal and promotion of new products.
7、Offer useful proposal for building terminal, transmit concept and sales object of company.
8、Training for sales promotion team, including sales promotion example, communication, sales promotion’s flow, control sales promotion cost, etc. |
| Reasons for leaving: | |
