茶馆选址及营销计划英文
- 名称：茶馆选址及营销计划英文
- 类型：营销计划
- 授权方式：免费版
- 更新时间：01-01
- 下载次数：908次
- 语言简体中文
- 大小：6.72 MB
- 推荐度：4 星级
《茶馆选址及营销计划英文》简介
标签：营销计划书,年度营销计划,市场营销计划,
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Introduction
Torontoisfamousforitsmulti-culture.Therearemanydifferentnationsinthiscity.AmongthesenationsIndianandChineseimmigrantsarethemost.ManyChineseorIndianpeoplelovetohaveacupoftraditionalteainsteadofcoffeeduringtheday.TheyarenotusedtogoingtoTimHortonorStarbucksformeetingtheirfriendsandspenttimealone.TheyneedaplacetheycanfeelcomfortableandAsian.Ateaplaceforethniccommunitytosocialisondemand.
CurrentlyteaismorepopularthaneverinNorthAmerica.CaiQuanbao(1998)thepresidentoftheTeaAssociationoftheUSAforecaststheteamarketandstatesthat"teawillcontinuetogrowatdoubledigitratesoverthenextseveralyearsandmightevenexceedthoseexpectationswithincreasedmarketinginvestment"(p10).TheteasalonsfirstappearedinNewYorkCityandhaveincreasedforthelastseveralyears(Teatime1998).EveryindicationisthattherewillbeastrongmarketforteaintheUnitedStatesforthenextfiveortenyears(BarrV.&BroudyC.E.(1996).Canadiansdrinkover7billioncupsofteaeachyear(www.theteashop.com).
OnthebasisoftheseliteratureresearchandmarketresearchindowntownTorontoIamplanningtoopenateashopindowntownToronto.Iwilldetailmyproposalinthefollowingsections.
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，大小：6.72 MB
tag: 营销计划，营销计划书,年度营销计划,市场营销计划，市场营销 - 营销计划
