Cracking the Case: A Consulting Interview Primer

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Rememberyourseventh-gradealgebrateacher抯threefavorites?"Showyourwork."Atthetimeitseemedsilly:Whynotjustshowtherightanswer?Nowthatyou抮eolderandwiserhoweveryouknowthatinmanycaseshowyougettotherightanswerismoreimportantthansimplyknowingtheansweritself.
Thesamegoesforthecasequestionsthatconsultingrecruiterslobatyou.Consultingisademandingjobwithfew"correct"answers;thismethodofinterviewinggaugeshowwellyoumanagetheprocessofgettingtoananswerandhowyouperformundersimulatedclient-engagementconditions.

Wetalkedtoconsultant-huntersatseveralfirmstogleantheiradviceoncrackingthecaseinterview.Here'swhattherecruitersrevealed梐ndhowyoucanbestprepare.

WhytheCaseInterview?
Caseinterviewshavelongbeenusedbyrecruiterstoseeacandidate'sthoughtprocessesinmotion.Canyoudeconstructandanalyzecomplexopen-endedbusinessproblems?Doyoustaycalmorwillyousweatbulletsunderpressureataclientsite?

Atthemostbasiclevelacaseinterviewisaboutaskingtherightquestionsdevelopingalogicalwayofworkingthroughtherelevantissuesandarrivingatarecommendation.Yourstructuremaybeapackagedframeworkoritmaybevariousframeworksstrungtogether;youmayevenchoosenottouseframeworksatall.What'simportantisthatyoudemonstratesomedefinedstructure.

揅asestudiesareanimperfectscience?concedesMichaelGibneyprojectmanageratPricewaterhouseCoopers揵utareeasilyimplementableinthe30to45minuteswehaveforeachinterview.?Sincetheymeasureyouranalyticalskillsthey'reanimprovementoversimple"fit"or"resum?interviews.

Inmostcaseinterviewstherecruitergivesyouanexampleofareal-lifeclientproblem.Sometypicalcategoriesinclude:
?CompanyStrategy:揗yclientisthinkingofmakinganacquisitionand厰
?BrainGames:揌owmanytennisballsareintheUnitedStates??
?OperationsImprovement:揥hyismyclient抯factoryrunningbehind??
?MarketSize:揌owbigistheglobalairconditionermarket??
Althougheachrequiresaslightlydifferentapproachallaremeantmainlytoevaluatetheprocessyouusenottheansweryoucomeupwith.

PracticeMakesPerfect
Youabsolutelypositivelymustprepareinadvanceforcaseinterviews.揑tbecomesprettyclearprettyfastwhohas梐ndwhohasnot梡racticed?saysGibney.揑knowthereisabasicsortofbusinessacumenthatmaynotbeabletobepracticedbutcandidatesmusthaveanunderstandableapproachtosolvingproblems.That抯whatourclientsdemandofus.Ifwecan抰relatesolutionstotheclientit抯aproblem.?

Don抰assumethatattendingacase-orientedbusinessschoolwillgiveyouanupperhand.JohnFlatoCapGeminiErnst&Young抯nationaldirectorofuniversityrecruitingsaysthesecandidatesdon抰seemtodoanybetterorworsethancandidatesfromnon-caseschools.

Studydifferentkindsofcasequestions.Justbecauseyourbuddyinterviewedbeforeyouandgaveyouaheads-uponthequestionsdoesn抰meanyouhavealegup.Recruitershavetonsofcasequestionsintheirrepertoireandthechancesoftheirusingthesamequestionmultipletimesononecampusvisitareslimtonone.

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